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Life Roles | Who Chooses Them.
Who are you? What roles do you play? As if you need another existential crisis… But I promise it is for a good reason. When we hear this question, the mind associates our identity with the role we inhabit in society: And it comes as no surprise. From kindergarten to being an employee, we had already…
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How to Build a Keyword List | How to Find Low Competition Keywords.
In today’s article, I’ll show you how I build my keyword list and find low-competition keywords to rank on the first page of Google. I will also include the tool I use and show you how to leverage Google suggestions to give you content ideas. First things first, is it necessary to create such a…
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Work Smart Without Burning-out.
If I tell you that to have the business you are dreaming about or be a high achiever, you need to work between 60 and 80, even 100 hours per week, what type of emotions does this set off? In this article, I want to share with you a time management concept that has helped…
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What is Ego and How to Control It [5 signs Your Ego is in Control]
We all know someone that talks about themselves a bit too much. They show an inflated sense of self-importance or self-centeredness. That’s what we call an Ego. In Sigmund Freud’s Personality theory, Ego is placed between ID (instincts) and Superego (morality). These parts together interact and contribute to the individual’s behaviour. Like any human characteristic,…
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Market Research | A relevant In-Depth How To.
Market research is of paramount importance and can make or break your business. To be more specific, Market Research is collecting data in your market about your audience/clients. What do you do with the data you collect? Well, you use that information to either validate an idea/product you weren’t sure there was a market for…
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What is a Customer Avatar and how to create one.
A Customer avatar or buyer persona is a representation of your ideal client and its profile comes from data based on market research, basically an overview of the overall customer base. In order to build a buyer persona, you need to do market research. Why is it necessary to have a customer avatar? Selling is…