Category: Digital Marketing
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Lead Generation – 90-day Challenge
I noticed the trend that many people use AI to create content for the sake of creating content. The AI slop is obvious and despite what many think, it’s easier now to stand out than before. Because you see, when everyone sounds the same and has the same ideas spewed in hopes of getting attention,…
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How to Check and Update Your PHP Version [In 3 Simple Steps]
You may want to update your PHP version because you either received a notification in your WordPress panel that PHP needs updating or one of your plugins requires a newer version of PHP. Updating the PHP is neither difficult nor very simple, so I thought I’d show you how to do it yourself. Now, before…
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How to Build a Keyword List | How to Find Low Competition Keywords.
In today’s article, I’ll show you how I build my keyword list and find low-competition keywords to rank on the first page of Google. I will also include the tool I use and show you how to leverage Google suggestions to give you content ideas. First things first, is it necessary to create such a…
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Market Research | A relevant In-Depth How To.
Market research is of paramount importance and can make or break your business. To be more specific, Market Research is collecting data in your market about your audience/clients. What do you do with the data you collect? Well, you use that information to either validate an idea/product you weren’t sure there was a market for…
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What is a Customer Avatar and how to create one.
A Customer avatar or buyer persona is a representation of your ideal client and its profile comes from data based on market research, basically an overview of the overall customer base. In order to build a buyer persona, you need to do market research. Why is it necessary to have a customer avatar? Selling is…
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Top of Mind Awareness | The What, How and Why.
When it comes to business and marketing in particular, there is one place that every company strives to reach. And that valuable position is your mind. Or in marketing terms: Top-Of-Mind Awareness. Having such an influence on the market and understanding consumer behavior is every company’s dream. However, getting to this stage is no small…