Tag: Digital Marketing
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How to Build a Keyword List | How to Find Low Competition Keywords.
In today’s article, I’ll show you how I build my keyword list and find low-competition keywords to rank on the first page of Google. I will also include the tool I use and show you how to leverage Google suggestions to give you content ideas. First things first, is it necessary to create such a…
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What is a Customer Avatar and how to create one.
A Customer avatar or buyer persona is a representation of your ideal client and its profile comes from data based on market research, basically an overview of the overall customer base. In order to build a buyer persona, you need to do market research. Why is it necessary to have a customer avatar? Selling is…
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Top of Mind Awareness | The What, How and Why.
When it comes to business and marketing in particular, there is one place that every company strives to reach. And that valuable position is your mind. Or in marketing terms: Top-Of-Mind Awareness. Having such an influence on the market and understanding consumer behavior is every company’s dream. However, getting to this stage is no small…